MY CASE STUDY

Let ME Handle Your Case With A BRAND NEW VISION

I believe that every brand has a unique story waiting to be told, and I’m here to help you share yours in the most captivating way possible.

Through innovative content creation and strategic digital marketing, I aim to transform your vision into reality, whether it’s designing eye-catching advertisements or crafting engaging articles that boost your online visibility.

My approach is tailored to not only meet your needs but to exceed your expectations, ensuring that your brand shines bright in the crowded digital marketplace.

This section of my website has been created as a final exam for my CAMA digital marketing academy path, in this case study I will present some contents I may create for your company.

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Welcome to my case study for

CAMA Digital Marketing Online Academy.

This page showcases the digital content I created during my time working with the Riviera Resort Hotel, a luxury boutique property in Lignano.

Each image and post here is directly tied to the Riviera Resort Hotel, reflecting its unique charm,

high-end services, and the luxurious experience it offers to guests.

Through this collection,

I aim to demonstrate how tailored marketing strategies and compelling visuals can effectively enhance a hotel’s online presence and appeal.

ADVERTISING framework

Essential for crafting effective strategies,

it ensures clarity and persuasion, making it a critical tool for my work as a social media manager.

Its structure includes: Headline, Subhead, Problem, Solution, Bullets, OFFER and Call to Action.

flyer

A flyer is a engaging promotional tool, it captures attention quickly and communicates key information effectively.

Thanks to the use of emotional pictures, it connects with the target audience, creating a lasting impression both online and offline.

BLOG ARTICLE

A well-written blog article is a powerful tool.

I crafted many SEO-optimized articles,

selecting the right keywords, in this way the blog enhances visibility, engages readers attracting potential clients.

EDITORIAL PLAN

An editorial plan ensures consistent, targeted content, streamlines workflows, and aligns your messaging with your goals for maximum impact.

It helps optimize resources, engage your audience effectively, and track performance for better results.

From Vision to Results:

The Social Media Journey for Luxury Hotels

N

Initial Consultation and Brand Analysis

Understanding the hotel’s identity, target audience, and brand values.

Analyzing competitors and local market trends in the luxury hospitality sector.

Reviewing current social media presence and identifying strengths and areas for improvement.

N

Setting Clear Objectives

Defining key performance indicators for success (engagement rates, bookings, brand awareness).

Aligning social media goals with overall business objectives (increasing direct bookings, promoting exclusive offers, enhancing brand reputation).

N

Strategy Development

Creating a tailored content strategy that highlights the hotel’s unique offerings (luxury amenities, exclusive services, stunning locations).

Planning content themes, posting frequency, and ideal times for maximum engagement.

Identifying the right social media platforms based on the hotel’s target demographics (Instagram, Facebook, Pinterest, etc.).

N

Content Creation and Curation

Designing visually appealing posts that reflect the luxury aesthetic and brand story.

Incorporating high-quality images, videos, and user-generated content (e.g., guest testimonials, behind-the-scenes footage).

Crafting compelling captions and calls-to-action that drive engagement and bookings.

N

Community Engagement and Growth

Responding to comments, messages, and mentions promptly, fostering a sense of exclusivity and personal connection.

Engaging with influencers, local businesses, and potential guests to increase reach and visibility.

Running targeted ad campaigns to attract high-end clientele.

N

Monitoring and Analytics

Tracking social media performance with tools like Google Analytics, Instagram Insights, etc.

Analyzing metrics such as engagement rates, follower growth, and website traffic.

Adjusting the strategy based on performance data to ensure continuous improvement.

N

Ongoing Optimization

Continuously testing new content formats, trends, and advertising strategies.

Refining the social media strategy to align with changing market conditions or seasonal demands.

Maintaining flexibility to adapt to new platforms or changes in audience behavior.

N

MY CASE STUDY

Let ME Handle Your Case With A BRAND NEW VISION

Welcome to my case study for

CAMA Digital Marketing Online Academy.

This page showcases the digital content I created during my time working with the Riviera Resort Hotel, a luxury boutique property in Lignano.

Each image and post here is directly tied to the Riviera Resort Hotel, reflecting its unique charm,

high-end services, and the luxurious experience it offers to guests.

Through this collection,

I aim to demonstrate how tailored marketing strategies and compelling visuals can effectively enhance a hotel’s online presence and appeal.

ADVERTISING framework

Essential for crafting effective strategies,

it ensures clarity and persuasion, making it a critical tool for my work as a social media manager.

Its structure includes: Headline, Subhead, Problem, Solution, Bullets, OFFER and Call to Action.

flyer

A flyer is a engaging promotional tool, it captures attention quickly and communicates key information effectively.

Thanks to the use of emotional pictures, it connects with the target audience, creating a lasting impression both online and offline.

BLOG ARTICLE

A well-written blog article is a powerful tool.

I crafted many SEO-optimized articles,

selecting the right keywords, in this way the blog enhances visibility, engages readers attracting potential clients.

EDITORIAL PLAN

An editorial plan ensures consistent, targeted content, streamlines workflows, and aligns your messaging with your goals for maximum impact.

It helps optimize resources, engage your audience effectively, and track performance for better results.

From Vision to Results:

The Social Media Journey for Luxury Hotels

Initial Consultation and Brand Analysis

Understanding the hotel’s identity, target audience, and brand values.

Analyzing competitors and local market trends in the luxury hospitality sector.

Reviewing current social media presence and identifying strengths and areas for improvement.

Setting Clear Objectives

Defining key performance indicators for success (engagement rates, bookings, brand awareness).

Aligning social media goals with overall business objectives (increasing direct bookings, promoting exclusive offers, enhancing brand reputation).

Strategy Development

Creating a tailored content strategy that highlights the hotel’s unique offerings (luxury amenities, exclusive services, stunning locations).

Planning content themes, posting frequency, and ideal times for maximum engagement.

Identifying the right social media platforms based on the hotel’s target demographics (Instagram, Facebook, Pinterest, etc.).

Content Creation and Curation

Designing visually appealing posts that reflect the luxury aesthetic and brand story.

Incorporating high-quality images, videos, and user-generated content (e.g., guest testimonials, behind-the-scenes footage).

Crafting compelling captions and calls-to-action that drive engagement and bookings.

Community Engagement and Growth

Responding to comments, messages, and mentions promptly, fostering a sense of exclusivity and personal connection.

Engaging with influencers, local businesses, and potential guests to increase reach and visibility.

Running targeted ad campaigns to attract high-end clientele.

Monitoring and Analytics

Tracking social media performance with tools like Google Analytics, Instagram Insights, etc.

Analyzing metrics such as engagement rates, follower growth, and website traffic.

Adjusting the strategy based on performance data to ensure continuous improvement.

Ongoing Optimization

Continuously testing new content formats, trends, and advertising strategies.

Refining the social media strategy to align with changing market conditions or seasonal demands.

Maintaining flexibility to adapt to new platforms or changes in audience behavior.

Reporting and Communication

Providing regular reports to the client, showcasing results and explaining strategy adjustments.

Keeping an open line of communication for feedback and ensuring client satisfaction.

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